At our events, sparks fly.
Our next event is February, 2019!
December 2018 - New Year, New Marketing Initiatives
This quarter, the breakfast served as a reflection of 2018 marketing efforts. Attendees discussed many topics, including the value of specialist agencies, the growing number of in-house agencies, and the key differences between client-side marketers and agency-side marketers.
August 2018 - The Agency-Client Relationship
Over the past four months, AgencySparks has been conducting its first annual Marketing Relationship Survey, where we talk to senior-level marketers from major brands about their agency relationships. At this #MarketersBreakfast, we gave attendees a sneak peek of the fascinating insights we've uncovered.
May 2018 - Marketing Tools
To lead this breakfast’s discussion, AgencySparks invited Christien Louviere from SellPersonal to discuss marketing tools and the best practices for selecting a proper tool for a company. Louviere answered several questions about how he helps clients evaluate and select new tools and the process to replace tools.
February 2018 - Marketers Speed-Dating
This year, we brought back our famous "speed-dating" format, pairing senior brand marketers with each of our agency partners for five minutes. We gave each table conversation cards - but the conversations grew organically! Although speed dating can seem “forced,” attendees described the event as “easy-going.” The format encouraged natural conversations with people who may not have met otherwise. You can find pictures from the event and read the full event recap here.
December 2017 - Creating a Customer Experience Breakfast
August 2017 - Creativity in the Workplace Breakfast
Marketing is all about creativity. The goal of this particular event was all about igniting creativity in attendees. The discussion revolved around how to stay creative in marketing. Then, we challenged each marketer to create something with modeling clay. The results were intriguing! Read the full event recap here.
May 2017 - Marketing Measurement Breakfast
During this event, we wanted to gain insights from senior marketers and agency leadership about how they measure the performance of their marketing initiatives. AgencySparks solicited questions in advance from the marketers to serve as a catalyst for the discussion. Read the full event recap here.
February 2017 - "Group Therapy" Valentine's Breakfast
The relationship between marketing agencies and their clients has always been notoriously disconnected. Marketers are known as masters of mass communication, yet ironically, many are amateurs when it comes to communicating with one another. So for this Valentine's event, AgencySparks aimed to address some of the common issues marketers face on both sides of the industry. Read the full event recap here.
December 2016 - Agency Showcase
Client-side marketers and agency-side marketers filed into the Terry Executive Education Center in Buckhead, Atlanta. The format was simple: eight specialist marketing agencies had a chance to present for five minutes, with up to five minutes of questions afterwards. Read the full recap here.
October 2016 - SPARKsouth
SPARKsouth brought together students from throughout the southeast looking to benefit from experiences and mentorship from digital marketing veterans. In addition to panels and presentations, students received one-on-one guidance that included resume improvement, personal presentation, career planning, and the opportunity to have lunch in small groups with mentors. SPARKsouth created three main content tracks: Agency, Entrepreneurship, and Brand. Read the full recap here.
August 2016 - Atlanta Hawk's Agency Shootout
In a game show-style event format, four Atlanta marketing agencies faced off in the first-ever Agency Shootout. Judges included Grant Hill, Steve Koonin, Jesse Itzler, Andrea Freeman, and the audience (who voted for the winner with their phone). Read the full recap here.
August 2016 - Marketers Breakfast
February 2016 - Marketers "Speed Dating" Breakfast
September 2015 - Marketers Breakfast
We made a few format tweaks for our second #marketersbreakfast, this time inviting along some of our agency partners. This enabled brand marketers to expand their network and consider new ideas. Read the full recap here.
June 2015 - Peer Marketers Breakfast
Our first event was brand marketers-only, giving attendees the opportunity to discuss their unique marketing challenges. Read the full recap here.