How do you get people to listen to nature?
By giving nature a voice.
• Raise Brand Awareness of Conservation International (CI) Through its Nature is Speaking Environmental Awareness Campaign
• Utilize A-list Celebrity Voiced Film Series to Generate Wave of Media Interest and Coverage
• Create a Drumbeat of Social and Digital Engagement
• Stand Out in a Cluttered Environmental Landscape
The Creaxion Solution: “Stop. Listen. Share.”
• 12- Week Publicity and Social Engagement Campaign
• National Media Tour Featuring Socially Connected Celebrity and CI Executive
• Utilize Million Dollar #NatureIsSpeaking Hashtag to Raise Awareness and Money
• Generated More than 260 Media Hits with a Potential Reach of 500 Million People
• 500,000+ Shares of the #NatureIsSpeaking Hashtag Raising $500,000 Through HP Sponsored Partnership
• Increased CI Brand Awareness by 4%
• Nature Is Speaking Became Trending Topic on Twitter Within Minutes of Campaign Launch