The Powerful Marketing Superhero Within You
The Dark Knight, Black Panther, The Justice League, The Avengers. Heroes come in all shapes and sizes. They do not always wear a cape or a mask, but, instead, dedicate their time to making a difference.
By advertising for helpful products and services, marketers aim to improve the lives of their target consumers. Marketers, in one way or another, are heroes.
What are some of super powers these marketing heroes possess?
The ability to listen and understand is a power all marketers must possess. Nothing of value can be produced without the ability to hear the needs and wants of the consumer. If there is no consumer, there is no business.
Optimize this power of listening by being empathetic.
Read Related - Marketers Must Provide Value, Not Just Emotional Ads
The marketing industry, technology, and consumer preferences are constantly changing. Marketers must act quickly to adapt to certain trends, social media platforms, and technology like artificial intelligence and virtual reality.
Optimize this power by adapting a willingness to accept a change in direction. Keep up with changes in technology and update process systems regularly.
The sorcerer possesses the ability to create magic out of thin air. Their creative campaigns attract consumer interest, increasing engagement and following.
Information is available everywhere but only this hero knows how to make it useful. X-ray evaluates the consumer and determines WHO they are.
Optimize this power by using tools like Google Analytics and Lucky Orange to track the consumer’s engagement with the company. Segment the audience based on their interests and target specific groups with personalized messaging.
The telepathic marketer already knows what the consumer wants today based on previous data, but can predict their behavior in the future. Before the consumer even states what they want, the telepathic marketer has a campaign and product perfectly designed for the target market.
Optimize this power by learning everything about the current state of the consumer’s behavior and mind. Become an expert at predictive marketing.
The Gadget Goer is specifically handy with the “web,” but can tackle any new gadget thrown their way. They are masters at work-arounds and skillfully back-up the team with the most up-to-date tech to make them look good.