Reset Expectations: Generational Marketing Check-in

How often have you heard someone or even had the thought, “Millennials…” under your breath with a scoff. Whether it’s happening consciously or not, the oldest millennials are well into their late 30’s and aren’t the stereotypical media crazed teen texting during dinner…

While each generation certainly has their pros and cons, what are the common misconceptions that make marketers turn a blind eye? And what opportunities are marketers missing out on with some demographics?

Marketing to the Millennials of the Millennium

Marketing Industry/TrendsSetup - marketing matchmakersNovember 14, 2017marketing to millennials, #millennials, marketing essentials, persona marketing, retargeting, persona targeting, hierarchyComment

The Realities of Influencer Marketing

Younger consumers are more likely to listen to marketing influencers over celebrities and brand spokespeople. How can brands leverage influencers to their advantage to increase relevancy?