Due to its consumer-facing nature, the B2C industry shines brighter in the spotlight than B2B. Given that they are both a “people” business, however, the two share a good bit in common.

We asked B2B marketing agency experts about the current status of the B2B industry, how it is changing and being influenced by the B2C industry, and how B2B is adapting to the current demand of the pandemic.

Marketing Industry/Trends, Industry BlogsSetup - marketing matchmakersSeptember 2, 2020B2B Marketing, b2b, b2c, B2C, B2C marketingComment

B2B and B2C, but this time, it’s Personal

Business to Consumer brands (B2C) have always benefited from taking a humanistic approach to marketing, while Business to Business (B2B) brands seem more impersonal, dry, and buttoned up. The spike in automation and behavioral, social, and mobile data, however, has influenced how brands communicate with consumers. Now, the line between the B2B and B2C is beginning to blur.

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