Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketers Toolbox: UserTesting
Creating an optimal user experience (UX) on your website is difficult. And sometimes, continuously tweaking and changing can cause the overall UX to become worse instead of better.
UserTesting gives instant access to 1 million users that can test a site based on set parameters and the results are returned in 1 hour. There is a self-serve option, where the users can be chosen and the issues are set by the customer, however, UserTesting offers an option where their team will handle everything.
A really bad website will be noticed by most customers, but when there are two similar sites, the one with the better UX can push one ahead in the customer's mind. Having a great user experience is key to keeping people on a site and improving site conversion rates.