Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketers Toolbox: SpyFu
Vying for the top spot on Google with a competitor is a frustrating trial and error endeavor; or it was before SpyFu.
SpyFu uses a sites URL to see how many keywords that site ranks on, keywords they buy, and estimated spend. SpyFu also shows the entered domains organic and paid competitors, as well as keywords that overlap; this information helps in creating an opposing strategy.
SpyFu is data centric and with some searching the most important information to the user can be found and leveraged. The ability to add keywords into the database that don’t already exist fills any gaps that might exist in the data. Finally, the user can keep track of campaigns and adjust strategy in real time as the results come in.
SpyFu supplies the data that marketers have always hoped for, information on what competitors are doing to rank highly on Google.