Marketers Toolbox - Socialbakers
What is Socialbakers?
Socialbakers is a social media marketing suite powered by AI that assesses target personas, influencers, social media, and content.
Why is this tool helpful?
Socialbakers analyzes analytics from multiple social channels and social media platforms to help marketers perform more efficiently. When companies let Socialbakers handle their arduous manual labor, marketers can dedicate more time to be more productive elsewhere.
How is it used?
Socialbakers features uncover the behaviors, interests, and preferences of the company’s audience. Based on this analysis, it creates a detailed buyer persona and uncovers content that resonates with the audience. The features measure the engagement rate and success of content and even optimize it more efficiently for search. Socialbakers provides reporting on everything on a single dashboard to track which social posts are performing best.
Other features that Socialbakers offers helps companies find influencers, conversations about their brand, and opportunities to streamline workflow efforts.
Who would benefit from using this tool?
Since additional features cost extra, this tool may be too expensive for some users. To ensure optimal use of the tool, past users recommend having a strategic plan mapped out for all of the features. Marketing teams with the proper budget could utilize this tool to manage either their own or their client’s department.
Users can try Socialbakers for free with a personalized trial. If users choose to upgrade to a Socialbaker Suite Plan, there are three options that marketers can choose and demo depending on their needs.