Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketer’s Toolbox: Scoop.it
Content is king, by creating and curating good industry specific articles or posts a company can become known as a thought leader in the space. It is hard enough to keep a regular cadence of content creation much less follow enough other publications in the same industry just to re-share relevant posts.
Scoop.it hopes to minimize the time spent curate and sifting through numberless blogs. Use the Content Curation tool to easily discover content using keyword searches, add a personal or company perspective on it and then push it out through social channels. Instead of waiting to stumble upon an interesting article or doing a general search on a topic, the best performing content is centralized and accessible.
For those who find content creation difficult, Scoop.it has Content Director, a centralized content creation hub; plan content, predict keywords, and measure ROI in one place. Researching what resonates with a target audience using keywords helps guarantee high performing content.
Scoop.it helps to remove the guesswork from what type of content a specific audience will find interesting and interact with. The journey to becoming a thought leader has never been more streamlined.