Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketers Toolbox: Pocket
At one point or another, everyone has come across an article and thought, I should probably read that... but not right now. The myriad of articles, blogs, and videos on any given topic are overwhelming.
Pocket makes saving content for later a breeze. There is a handy Chrome plugin that allows people to save the page they are currently viewing. Pocket also enables users to tag items when they are saved, sorting them for easy access later.
Pocket also has a recommended section based off of interests, trending articles, and content that might have been overlooked. Using the explore tab, topics can be searched for and top posts across the web will be shown.
The only downside is that it is possible to save an overwhelming amount of content to pocket and without carefully cleaning it out every so often, it can become hard to find anything specific.
Anyone can benefit from Pocket's simplistic user interface and accessibility, but it's particularly useful for content curation. Between the Chrome extension, the app, and the tagging functionality, Pocket ensures that no one will ever have to experience fear-of-missing-out (FOMO) while simultaneously enabling more people to keep on track during the work day.