Marketers Toolbox - Owlmetrics
What is Owlmetrics?
Owlmetrics is a social media tool that optimizes data to improve a users' Instagram account.
Why is this tool helpful?
This tool tracks data points and analyzes popular trends including current hashtags on Instagram. Using the data from measuring follower growth and engagement, it determines the optimal time to schedule posts in order to gain a competitive advantage against competitors and increase Instagram followers.
How is it used?
Owlmetrics tracks multiple metrics to gain an understanding of Instagram followers’ behavior and preferences. Gender, language, location, and behavior regarding trending topics are tracked to inform the user’s Instagram account strategy.
Who would benefit from using Owlmetrics?
In late 2017, Owlmetrics was named the number one Instagram tool by Forbes. Any business, especially ones with a product to showcase or a strategy heavily focused on social media, should take advantage of this tool.
Start with a 7 day free trial to feel it out, then upgrade to one of the three price offerings.