Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketers Toolbox: Outbrain
Spending on re-targeting is not an exact science and requires quite a bit of trial and error. This is a time consuming and frustrating endeavor for smaller businesses.
Outbrain seeks to remove the mystery and expand the reach of companies that otherwise would be overlooked. For brands and agencies they find the premium audience most interested in the content on offering to provide maximum value for money spent.
“It's the value of bringing audiences and content together. We delight readers, create revenue, drive engagement and breed consumer insight, bringing premium publishers and marketers of all sizes into the world’s most vibrant content marketplace.” direct quote from about page
10% of cost-per-click spend
Outbrain removes the guesswork and time to place retargeting ads.