#MarketersToolbox - Infographic Design Tools
Over the past few years AgencySparks has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer!
Content marketing is becoming more and more important to gain organic reach, credibility, and audience engagement. Whether it’s social media, video, graphic, or blog copywriting, content creation is valuable to any marketing strategy. Infographics visually captivate, entertain, and educate the audience. In fact, people retain visual content more often than written.
While the list of content marketing tools is endless, these few graphic/infographic creation tools should help beginner or senior designers alike organize and execute content design for their marketing strategy.
Visual.ly connects users with a team of talented designers to work on and alongside an infographic project until completion. Since audiences are more responsive to visual images and infographics could potentially go viral (which would immensely help with a brand’s exposure), Visual.ly understands the importance of connecting users with high quality, affordable designers who will meet timelines and expectations. In addition to designing infographics, Visual.ly can help with eBooks, videos, presentations, photography, social media content, writing, and content strategies and illustrations. The quote of the service depends on the specific need/ask.
Users can create interactive charts, graphics, maps, dashboards, and displays using Infogram to build brand engagement and drive traffic. Telling a brand’s story, especially a data-heavy story, is easier with the help of an inforgraphic. Infogram offers 35 charts, 550 maps, and over a million icons to help customize and design graphics. To ensure users get the most out of the tool, Infogram offers support and training.
Piktochart simplifies the design process by offering users over 600 design templates to customize with interactive charts, animated icons, images, and videos. Users have the ability to make compelling and unique branded content like flyers, presentations, reports, posters, and infographics to engage their audience. The interface has drag-and-drop features that make the tool accessible for members of all different experience levels. Piktochart for teams gives team members access to collaborate on providing feedback and editing designs to perfection.
With over 500 templates to choose from, Venngage makes designing and customizing infographics easy. Whether reporting to a client, boss, or consumer, Venngage is the perfect tool to visualize data. Displaying analytical data tells a brand’s story better than spitting out statistics and an audience is more likely to retain and engage with the visual information.
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