#MarketersToolbox - Tools to Hack Marketing
Over the past few years AgencySparks has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer!
Marketing is busy. It isn’t made up of one discipline, so there are a number of tools that can help marketers get better at different fields in social media, management, lead generation, keyword research, graphic design, content creation, and so on and so forth.
Here is a list of tools that make a marketer’s life easier:
As stated before, there are so many tools designed to help marketers stay organized and productive, however, all of these tools may be hindering actual productivity. Zapier integrates with over 1,000 everyday apps and automates workflows so that users can utilize their time more wisely.
Calendly is a scheduling savior. People are busy, but calendly helps users block time to sort meetings with clients, sales calls, remote team members, etc. It’s simple and quick and integrates with Chrome, Zoom, Salesforce, Zapier, and many more. The Basic feature is free, but users can upgrade for additional features for up to $12/month.
Instagram has grown in popularity among the social media platforms for its ability to visually captivate and portray a company’s essence. Unfortunately, not all companies have their entire brand story, product/service offerings, or about section on their Instagram and, in order to make a sale or conversion, need the viewer to visit their website. Instagram only offers one clickable link that better count….enter Linktree.
Meeting scheduling and prioritization, app integration, website traffic management - there’s a lot that marketers have on their hands. Fortunately, there are a number of tools that can simplify day-to-day proceedings and take the load off of a busy marketer.
Tailored and specific content marketing is becoming increasingly important to businesses. Search engine optimization (SEO) and keyword research help refine digital marketing content. In fact, detailed keywords help companies rank first on search engines and are the reason companies are found through organic search. Marketers are investing an increasing amount of time into keyword research because keywords can define a company and lead to deeper conversions…Here are some keyword research tools that can help:
Content marketing is becoming more and more important to gain organic reach, credibility, and audience engagement. Whether it’s social media, video, graphic, or blog copywriting, content creation is valuable to any marketing strategy. Infographics visually captivate, entertain, and educate the audience. In fact, people retain visual content more often than written. Here is a list of infographic tools to improve any level designer’s output.
Everyone and their mother might as well have one. The popularity and exposure is exactly why some brands may benefit from adding podcasts to their content marketing. Podcasts allow users to share their expertise, form connections with guests to expand their network, add personality and actual “brand voice” to a brand, and offer a convenient form of media to followers. If a podcast is high quality, offering value to the listener, and marketed well, it will be successful.
AgencySparks selected a few video marketing tools that may help spruce up your content creation process, enhance your social media posts, simplify video editing, and add to any creative strategy. If you have a flexible marketing budget and can experiment with the idea of changing up what type of platform your content is consumed on, take the risk and venture into investing in the audio/visual realm!
AgencySparks selected a few project management platforms that help businesses with managing projects more efficiently. These tools can be used in tandem with a project manager or help a team construct an effective project management plan for day to day actions.
According to Hubspot, 61% of companies cite lead generation as their biggest marketing challenge. The consumer journey includes more touch-points than ever, making it more complex and harder to generate and nurture leads.
AgencySparks selected a few lead generation tools to help marketers generate and close deals with high-quality leads.
The chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.
Everywhere you look there are award-winning tools that take the cake in helping creatives edit, create, and design graphic work…and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.
With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks - check them out!