#MarketersToolbox - Creative Tools to Add to Your Belt
Over the past few years Setup has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, Setup is on the case to help improve your life as a marketer!
There are behemoth tools that take the cake in helping creatives edit, create, and design graphic work and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.
With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks.
Remove.bg
Remove.bg is a graphic design tool that helps designers, photographers, editors, or content creators easily remove a picture’s background while providing a transparent background without using an expensive photo-editing software. This tool is quick, free, and gets the job done!
Coolors
Coolors quickly generates multiple colors that blend together and compliment one another nicely to create the perfect palette. This design tool also has editing and refining features to mess with the hue, shade, saturation, etc. and each palette is saved to the user’s profile. Coolors will help marketers create a consistent and professional brand with representative brand colors for free.
Eye Dropper
Eye Dropper is a Google extension that allows users to quickly pinpoint the exact color of any image on a site. This is useful, free tool for developers or creatives who need to create a cohesive website or quickly design content marketing materials.
Canva
Canva is a free graphic design tool (additional features cost extra) that provides users with templates, fonts, illustrations/photos, and customizable abilities to design marketing ads, materials, images, and the like. It is extremely user-friendly for new designers and simplifies the editing process.
These tools will help spruce up your creative content or save some time in the editing process! By adding these marketing design tools to your marketing tool belt, graphic designing will become easier, faster, and cheaper - making your content better and more engaging.
The chances a company can afford to hire a professional photographer every time a visual is needed for a graphic or ad design are slim. To counteract this, companies buy photo subscriptions for up to $500 for professional photos - something that may be out of the budget range for some marketers.
Fortunately, there are several free stock image tools for the social media managers, content creators, bloggers, graphic designers, and ad creators who need to design at a rapid pace but may lack a hefty marketing budget or photography experience.