Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

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Call Loop simplifies the process of sending SMS and voice messages to a list of contacts. Ideal for automating mass communication, Call Loop users can import an unlimited quantity of contacts, use text to join keywords, or generate leads using web forms on their website, social media pages, or a blog.  The follow-up messages can include opt-ins that request email addresses which are then stored for later use, such as marketing automation to push content. Thanks to a large amount of integration partners, Call Loop can be used in conjunction with a vast array of popular marketing tools.

SMS and voice messages are great for appointment reminders for webinars, coupons, contests, and auto-responders that push people to a company's website. These messages can be scheduled for a set time and day. Using Call Loop’s analytics and reporting, users can measure the efficacy of messaging by channel/platform. 
 

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