What is BigPicture.io?
BigPicture.io is an integration tool for marketing analytics, event tracking, and data.
Why is this tool helpful?
This integration tool allows marketers to track and analyze their consumers without needing to know code.
How is it used?
Users post a snippet on their site that integrates with other platform pixels. This enables data collection when consumers click, engage, or interact with a site’s content. Then the data collected is sorted by the “People Intel” feature into contact details and information.
Who would benefit from using BigPicture.io?
Marketers who do not necessarily have a coding background, but need data on their clients in order to target and market to them.