Note: The Marketers Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

AgencySparks knew from the very beginning that we’d need to find a reliable conference calling tool that wouldn’t break the bank. We tried a few free services and platforms that, unfortunately, rendered less-than-stellar solutions for our needs.

Our mobile and social media agency partner, Vert, felt our pain and quickly recommended that we sign up with their preferred conference calling platform called Speek.

Two years (and one Speek acquisition) later, and we are still using this wonderful tool!

Launched in 2012 by Evite co-founder John Bracken, Speek’s differentiator is providing simple conference calling with no dial-ins, pins, or downloads.

Simply create an account, and Speek generates a customized URL that you can send to anyone. Ours, for example, is: www.speek.com/AgencySparks.

From there, your recipient(s) can choose from two paths of engagement: join the call via their phone, or join the call via their computer:

Simply enter your phone number, click “Call My Phone,” and the conference call comes to you! (If you’re old-school, fear not –– Speek also provides a phone number and PIN.)

Speek’s computer-based conference calling service features visual indicators to show who’s talking, in addition to screen sharing, file sharing, call recording, and instant messaging.

After the call wraps, Speek sends an email recap of the call data and analytics (attendees, call length, who spoke the most, etc.)

The most basic plan is free, but if you’re using Speek for large or mid-sized business purposes, you may want to consider a free 14-day trial before spending the $19/user per month paid in lump sum annually, or the $24/user per month paid in monthly installments.

Here's a full overview of Speek from their product demo video:

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