Marketers Toolbox: Socedo
Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Social selling is being touted as the key to reaching the best prospects and getting a positive response, with message opens and click through rates doubling for socially engaged leads.
Socedo is working to make social selling a less daunting task for salespeople that are less familiar with social media. It makes outreach easier by setting parameters and search terms using twitter handles, industry keywords, and event hashtags. The key feature is the automated engagement flow which allows for the creation of templates and lists prospects in one place so that outreach is centralized in a home dashboard. Socedo works to fill the gap between social media management tools and marketing automation.
Determined by: Number of prospects engaged with, leads with corporate email addresses that you export, number of campaigns that you run, integrations with CRM or marketing automation systems, whether you want to utilize managed services.
There is a standard 6 month agreement with a small one-time onboarding fee (more about pricing).
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