Marketers Toolbox: MarketMuse
Note: The Marketers Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.
Do you ever wonder how search engines are translating your content? Do you ever find yourself struggling to understand why your content isn’t propagating better leads?
Cambridge, MA-based MarketMuse is a content planning platform that helps companies make better content decisions with the goal of engaging more prospects and generating more qualified sales leads.
This wonderful tool – intended for content marketers/creators, publishers, eCommerce companies, and agencies – uses patented algorithms to scan a domain's content, finding word and phrase frequencies spanning multiple pages within the website.
In short, this allows you to optimize your content so you can become more easily searchable.
MarketMuse finds gaps or inconsistencies in your company's online material, and will suggest what types of changes you can make to improve content quality, thus boosting your search engine rankings and user experience.
The $495/month price tag is certainly a greater cost than most of the tools we recommend, but it's incredibly effective and easy to get started immediately, as there are no additional systems integrations for the MarketMuse SaaS.
Hiring a brand messaging specialist to conduct a content audit for your website can get expensive, but with MarketMuse software, this feature is already included.
As one blogger astutely describes MarketMuse:
"Smart content and SEO strategists are knocking the doors down for tools that evaluate semantic web content. MarketMuse is the only company filling this need, and it will take others years to catch up given the complexities of developing semantic analysis algorithms."
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