Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that is useful, productive, or entertaining. As a marketer’s secret weapon, the tools AgencySparks uses are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.
Marketers Toolbox: Insense
Finding quality, yet inexpensive content creators can be a daunting task.
Insense is a marketplace where brand marketers can connect with content creators/influencers. The creator’s work and ideal target demographic are displayed and then analyzed. Then only compatible matches that align with the campaign's goals are available.
The user simply needs to list an offer, fine tune a campaign, and then submit it through the Insense app. The proposal will only be received by creatives that meet the desired criteria and target audience.
Before launching, the user must fill out the media brief that goes directly to the creators. Each creator, in return, submits content that the user can choose to approve or disapprove. Once approved, the creator is at liberty to publish the campaign and view all of their campaign stats on one dashboard.
Insense Lite is free. Contacting Insense is necessary in order to receive the "Pro" offer,
Insense is a great way to quickly and easily find content creators