Note: The Marketers Toolbox series teaches our readers about new technology we're using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer's secret weapon, AgencySparks believes that the tools we use are vital to our success, thus, a marketer's toolbox is truly one of our most important resources.

Any small business owner knows how important website user experience is to their bottom line, and Hello Bar – a free tool that's typically implemented as a WordPress plugin – is one way to enhance the customer’s journey without breaking the bank.

Hello Bar is a great way to drive traffic to specific pages (or landing pages), prompt social media engagement, encourage product purchase, encourage newsletter subscription signup, or grow a client database.

The applications are endless, and can be specifically tailored to your product, target audience, and overall needs. While most folks visit a website with a very specific need in mind, many are willing to lend their attention to anything else that may interest them.

It's a tried-and-true concept –– grab your customer's attention by putting relevant information right in front of their faces. DIYthemes experimented with Hello Bar, and found that a tangible promise, like an eBook or a webinar, got 28% more clicks than an intangible offering like free updates or news.

People (or companies) with strong brands can use Hello Bar to promote specific products, but if you’re a startup or a small, lesser-known business trying to make your mark on the world, this may be a better lead generation tool than anything else.

Hello Bar plugin alternatives for WordPress:


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