The founders from Google, Tesla, Apple, and Pixar walk into a bar...what do they all have in common? Successful companies, yes, but, more importantly, fantastic teams.
Forming a cohesive team seems simple enough, yet, why do companies struggle to maintain employees and effective strategies? There is no question companies like Google, Pixar, Apple, and Tesla have reached momentous success in their industries. How did they do it?
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The rebranding process often entails restructuring a brand’s message to reflect market trends and spark a brand’s momentum generating buzz. Whether in the form of repositioning, renaming, or even adapting a new logo, the rebranding process strives to put a new spin on an old brand identity.
While rebranding should be forward-looking, it is sometimes poorly executed. Rebranding should be influenced by changes in consumer desires, yet there are numerous cases where rebranding is a result of a marketer’s personal perception of brand fatigue.
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A solid brief can make or break a marketing campaign. The brief provides a solid foundation to ensure that an internal or external team is aligned to execute the strategy. Follow the steps and download our free and comprehensive marketing brief to align your brand’s processes.
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The rise of work-from-home office culture has completely disrupted people’s perception of traditional office environments. In this blog we break down the different types of work environments and how workers can assess their environment, schedule, structure, work-life balance, collaboration tools, etc. to determine their ideal setup.
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