What a narcissistic title, we know. The reason we are writing this blog post is because we recently re-launched our website on our first year anniversary and we are seeing so many great results from it. Like? Well…
1. Analytics Don't Lie
To give you an idea, before we created and introduced our new website, the results below were our audience overview from January 1, 2015 - January 31, 2015. Pay attention to the pages/session, average session duration, and pageviews.
Now check out the metrics below once we relaunched our new website. In just four days (Feb 1, 2015 - Feb 4, 2015), we have doubled our average session duration and pages per session. Our page views have increased by 180 and our bounce rate percentage has also dropped!
2. So Fresh, So Clean Web Design
We are big fans of parallax scrolling, so we knew we had to have the hot technique in web design when we started to plan our new website. Even though our parallax scrolling is mild compared to some more advanced sites, it really gives our pages personality.
The imagery chosen for the new site is eye-catching, high-definition, and true to our name. Our old website had very few images, only our logo and a few photos from our blog posts, which were typically not very crisp.
The navigation is a lot more user-friendly than our previous website, focusing on what is the most important and easy to find when people enter our site.
3. Stimulating New Content
We have a new tab focused on our agency network. When you click on a specific discipline under “Network Agencies” you will notice each agency has it’s own infographic so you can get idea of who they are, their disciplines, and why we chose them to be in our network.
Thank you, thank you, thank you for checking out the NEW AgencySparks.com site. These positive trends in our growth would not be possible without you.
This post originally appeared on AgencySparks.com. All rights reserved. © 2015