5 Things Clients Wish Agencies Knew

The agency-client relationship is tricky - while some agencies dream big with grandiose ideas for executing a project or campaign, a brand may be constrained by strict guidelines and a limited budget. The absence of communication leads to a tense business relationship, and, potentially, a break-up.

Strong relationships are maintained by constant conversations about objectives and expectations. Here are 5 things clients wish their agency partners knew…

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5 Things Agencies Wish Clients Knew

The agency-client relationship is a two-way street that requires constant effort and a deep understanding of the other party. The best agency-client relationships have a healthy commitment to teamwork, communication, and the overall success of a project or marketing initiative. Sometimes it is difficult to see the operating reality of the other partner…That’s why AgencySparks spoke with several agency partners to gather their perspective on what they wish their clients knew.

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The Role of a Marketing Intern

When it comes to the summer season, marketing students look for full-time jobs or internship opportunities...and companies methodically craft their job descriptions with hopes of attracting top talent.

What qualities make up a good intern candidate? How does a company simplify the search and interview process? There is so much to consider when looking for an intern prospect…let AgencySparks guide you.

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The Different Types of Marketing Agencies

There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them.

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#MarketersToolbox - Infographic Design Tools

Content marketing is becoming more and more important to gain organic reach, credibility, and audience engagement. Whether it’s social media, video, graphic, or blog copywriting, content creation is valuable to any marketing strategy. Infographics visually captivate, entertain, and educate the audience. In fact, people retain visual content more often than written. Here is a list of infographic tools to improve any level designer’s output.

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#MarketersBreakfast: A Speed-Dating Valentine's Spectacular

For AgencySparks, Valentine’s Day is the greatest day of the year, so we shared it with the people we love most - senior brand marketers and agency partners. As connectors of client-side marketers and agencies, it was our duty to provide as many connections as possible on the gushiest day of the year.

Valentine’s day morning, marketers entered the Miami Ad School @ Portfolio Center ready to network their hearts out at our ever-popular speed-dating #MarketersBreakfast event.

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#MarketersToolbox - Podcast Tools for Marketers

Everyone and their mother might as well have one. The popularity and exposure is exactly why some brands may benefit from adding podcasts to their content marketing. Podcasts allow users to share their expertise, form connections with guests to expand their network, add personality and actual “brand voice” to a brand, and offer a convenient form of media to followers. If a podcast is high quality, offering value to the listener, and marketed well, it will be successful.

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B2B and B2C, but this time, it’s Personal

Business to Consumer brands (B2C) have always benefited from taking a humanistic approach to marketing, while Business to Business (B2B) brands seem more impersonal, dry, and buttoned up. The spike in automation and behavioral, social, and mobile data, however, has influenced how brands communicate with consumers. Now, the line between the B2B and B2C is beginning to blur.

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