The Five Marketing Agency Compensation Models for Brands

If a brand is considering hiring a marketing agency, it is important to set aside appropriate budget. Depending on the scope of needs, some financial plans are more necessary than others but, ultimately, it is up to the client and agency to decide how they will price fees during their agency-client partnership. Read more about the pros and cons of different compensation models in the agency-client relationship.

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Marketers Toolbox - Sprout Social VS Buffer

Buffer and Sprout Social are social media marketing and management platforms. It is important to evaluate a company’s goals and strategy before selecting a tool to manage social media efforts. This post compares the pricing, features, and user friendliness - giving a brief analysis and recommendation to marketers.

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#MarketersBreakfast - Unlocking the Secrets of the Agency-Client Relationship

AgencySparks is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, AgencySparks hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This particular breakfast was unique in that AgencySparks CEO, Joe Koufman, presented the results of a Marketing Relationship Survey that AgencySparks has been conducting since early May to understand marketers’ relationships with their agencies. Continue reading for the key insights…

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Marketers Toolbox - Talkus

Talkus provides the support and attention consumers crave from customer support. Every direct external communication channel is connected to the user’s Slack so that the employee can use it as an internal communications tool in addition to responding to and communicating with website visitors.

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Marketing Attribution: Tracking Touch Points Throughout the Customer Journey

Attribution fills in gaps in the story by assigning value to certain touch points during the consumer’s journey. Attributing value to each touch point helps marketers map out which marketing tactics are  working during the buyer journey so that the marketer can adjust their strategies and better prove their worth to the C-Suite. ..

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