#MarketersToolbox - Survey Tools to Improve Customer Relationships

At the end of the day, the consumer is the one who keeps a company in business - so, their voice is important. Give consumers the ability to speak candidly and openly to the business without any barriers by offering them a survey.

Surveying customers can uncover unknown insights that will lead to better, more efficient procedures. We’ve selected a handful of survey tools that could possibly improve your customer’s experience over time:

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How Improv Makes Me a Better Marketer

Improv is an art form present in everyday life. From jazz musicians following a riff, to a nervous boyfriend reviewing topics to discuss with his girlfriend’s parents - improv is everywhere. But how is this silly storytelling tool of make believe relevant to marketers?

Mastering the ability to think on one’s feet makes any situation easier - especially in marketing. Whether working in customer service, a pitching environment, social media marketing, or on a team - marketers who purposefully or subconsciously employ some of the foundational pillars of improv will undoubtedly find more success connecting with their consumers. 

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How Public Relations is Evolving

The definition of Public Relations, or PR, is “the professional maintenance of a favorable public image by a company or other organization or a famous person.” PR covers a range of disciplines, ranging from consumer relations to influencer marketing to corporate social responsibility. Essentially, PR is the deliberate spread of information. It’s a tool to tell a story, build a relationship with the public, and influence the public’s perspective.

How has PR changed over the years and what tactics still remain true today?

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Leveraging Data in 2019

In the digital world, marketers have access to endless data - what they do with that data determines their strategy and success. Each individual data point is a grain of sand that buries the marketer like a sandstorm in the desert when unorganized. With the right guidance, however, marketers can become more purposeful and create a strategic sand trap.

AgencySparks’ agency partner, The Shipyard, wrote the following guest blog to guide marketers away from common pitfalls when using data.

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How to Drill Down to an Agency’s True Capabilities

There are over 120,000 agencies out there - and that’s just in the U.S. alone. Many agencies identify as “full-service” or “integrated,” but are they really? Have they demonstrated experience in every marketing discipline? Maybe they have…but what are they best at?

This obscurity, coupled with the fact that many agencies will say almost anything to win new business, makes it difficult for client-side marketers to discern whether or not an agency would be a good fit for their brand.

Cut through the clutter and assess potential agency partners’ performance capabilities instantly using the following tactics…

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