The Different Roles within Marketing Agency Departments

Just like how a marching band has multiple sections to sound good, a marketing agency has multiple departments to function properly. Navigating the different roles and purposes of each department can get confusing and overwhelming, however.

Here is a simple breakdown of some typical agency departments (and the roles within) for those interested in working in/for a marketing or advertising agency.

Read More
#MarketersToolbox - Creative Tools to Add to Your Belt

Everywhere you look there are award-winning tools that take the cake in helping creatives edit, create, and design graphic work…and then there are the little guys who may not be as “advanced” feature-wise but are just as effective.

With so many creative tools to choose from, we’ve selected a handful of free tools that are useful for minute, day-to-day tasks - check them out!

Read More
#MarketersToolbox - Top 5 Social Media Management Tools

Over the past few years AgencySparks has collected and reviewed marketing tools in a number of  categories. From tools that help benefit social media efforts to tools that increase productivity, AgencySparks is on the case to help improve your life as a marketer.

With so many social media management tools to choose from, we’ve selected and reviewed a handful of stand-outs for you to consider!

Read More
Celebrating the New Year - Marketing Style

Whether it was underestimating the budget, having a lack of process, or missing the mark on campaigns...marketers could definitely do better in this next year. It’s time to set some solid resolutions and work towards achieving them in 2019.

New Year's resolutions typically include exercising, cleaning, eating healthy, being more active, and focusing on self. The following tips put a marketing spin on the usual New Year’s resolutions to help marketers make the epic, game-changing moves for their brand in 2019.

Read More
#MarketersBreakfast - New Year, New Marketing Initiatives

AgencySparks is dedicated to connecting established brands with exceptional marketing agencies. Each quarter, AgencySparks hosts a #MarketersBreakfast that facilitates mixing and mingling between the two and encourages discussion about relevant marketing trends.

This quarter, the breakfast served as a reflection of 2018 marketing efforts. The discussion, lead by attendees from agency partners and brands like Coca-Cola, The Home Depot, Amazon Web Services, Red Bull, and ParkMobile, evolved from 2018 lessons to notable marketing trends.

Read More