ADAC Digital Day - March 10, 2016 - Sample Tools (mentioned during panel discussions)

Web:

  • Squarespace - Easy to use and can be used to make beautiful websites
  • WordPress - Platform to build websites with lots of plugins and flexibility (but a little more complexity)
  • Lucky Orange - Allows you to watch users as they navigate through your site.
  • Google Adwords - Can be used to buy traffic to your site (also for retargeting)
  • AdRoll  - Retargeting platform

Email:

  • MailChimp - Simple and inexpensive email marketing platform
  • Constant Contact - Very basic email marketing, but limited flexibility
  • Infusionsoft - Inexpensive marketing automation
  • Sidekick by Hubspot - Track email opens and clicks
  • Gigya - Helps turn unknown site visitors into known, loyal and engaged customers
  • Janrain - Specializes in customer identity data management and social login systems

Social:

  • Facebook Audience Insights - Helps marketers learn more about their target audiences, including geography, demographics, purchase behavior and more
  • Hootsuite - Dashboard to manage multiple social media networks and measure results
  • Sprout Social - Management tool that can help grow your social media presence
  • Tweetdeck - Allows you to view multiple Twitter timelines in one easy interface

Other cool tools:

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